{"title":"2025 Holiday Gift Guide","description":"","products":[{"product_id":"ciovita-pocket-companion","title":"Ciovita Pocket Companion","description":"\u003cp\u003e\u003cstrong\u003eThe Story Behind Our Upcycled Tube Project\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEvery inner tube carries a story. Many of these tubes have carried riders on countless journeys, group rides, solo missions, new adventures, and familiar routes.\u003c\/p\u003e\n\u003cp\u003eBut like all good journeys, tubes eventually come to an end. A puncture, a split, or simply the wear of time usually means one thing: landfill. \u003c\/p\u003e\n\u003cp\u003eAt CIOVITA, we believe those stories should not end in the ground. They should live on.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBreathing New Life into Old Tubes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis belief gave birth to our Upcycled Tube Project, where waste is transformed into something purposeful, durable and beautiful. We collect used inner tubes from local bicycle shops and pass them on to Eunice, whose story you can read below. The patches, scuffs and serial numbers are left just as they are, reminders of the journeys these tubes have already taken and the life they once lived.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEunice’s Hands, Eunice’s Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe heart of this project beats in the skilled hands of Eunice, a machinist with decades of experience. Eunice does not just sew, she tells stories with every stitch. Her craftsmanship gives new purpose to discarded rubber while giving her the freedom to work from home, after years of waking before dawn to travel from Malmesbury to Cape Town. Now, with her own sewing machine, she transforms yesterday’s waste into tomorrow’s keepsakes, all while reclaiming hours of her day for herself and her family.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMore Than Products, A Responsibility\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor us, sustainability is not a trend, it is a responsibility. From sourcing recycled fabrics for our performance apparel to rethinking how cycling’s byproducts can be repurposed, we are committed to reducing waste and protecting the planet that gives us the landscapes we ride through.\u003c\/p\u003e\n\u003cp\u003eEvery upcycled product is more than an accessory, it is a story of resilience, of journeys past, and of a shared commitment to ride with purpose.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStyle: \u003c\/strong\u003e CRA018\u003c\/p\u003e","brand":"CIOVITA","offers":[{"title":"Default Title","offer_id":31258823753751,"sku":"7817181889088","price":35.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0087\/9113\/0169\/files\/TYRE-POUCH-FRONT_c8b6775b-ec80-416d-897a-eee9aee0b69e.jpg?v=1722536886"},{"product_id":"ciovita-high-top-sock-black","title":"High Top Socks (Black)","description":"Our high Top Socks are thin and breathable allowing for maximum airflow, while still being durable enough to stand up to the rigors associated with the sport of cycling.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe socks also feature a non-sagging cuff for a secure fit over the course of your ride, while a special, quick drying aerator mesh weave on the top of the foot wicks moisture away. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe socks have been constructed with minimal heel and toe seams for a more comfortable fit.\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eStyle: \u003c\/strong\u003e CS011\u003c\/p\u003e","brand":"CIOVITA","offers":[{"title":"4 to 7","offer_id":32935262289943,"sku":"6009556420014","price":20.0,"currency_code":"AUD","in_stock":true},{"title":"8 to 12","offer_id":32935262322711,"sku":"6009556420021","price":20.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0087\/9113\/0169\/files\/CS011BLACKHIGHTOPSOCKFRONT_5643c80e-4199-4dfe-a404-eeac8456281c.jpg?v=1722536709"},{"product_id":"ciovita-high-top-sock-white","title":"High Top Socks (White)","description":"Our high Top Socks are thin and breathable allowing for maximum airflow, while still being durable enough to stand up to the rigors associated with the sport of cycling.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe socks also feature a non-sagging cuff for a secure fit over the course of your ride, while a special, quick drying aerator mesh weave on the top of the foot wicks moisture away. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe socks have been constructed with minimal heel and toe seams for a more comfortable fit.\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eStyle: \u003c\/strong\u003e CS012\u003c\/p\u003e","brand":"CIOVITA","offers":[{"title":"4 to 7","offer_id":32935263141911,"sku":"6009556420038","price":20.0,"currency_code":"AUD","in_stock":false},{"title":"8 to 12","offer_id":32935263174679,"sku":"6009556420045","price":20.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0087\/9113\/0169\/files\/CS012WHITEHIGHTOPSOCKFRONT_dce46159-eb4e-4ec7-a659-494a07bf1a71.jpg?v=1722536720"},{"product_id":"600ml-logo-waterbottle","title":"NGB WATER BOTTLE 500ML","description":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStyle: \u003c\/strong\u003e EV1547\u003c\/p\u003e","brand":"EV1547","offers":[{"title":"Default Title","offer_id":32980809449495,"sku":"6009553550615","price":10.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0087\/9113\/0169\/files\/EV1547GRAVELBURNWATERBOTTLE500MLFRONT.jpg?v=1759400465"},{"product_id":"crew-cycling-sock-navy","title":"Crew Socks (Navy)","description":"Our crew socks pack a lot of features into a small package. 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This form-fitting, ultra-lightweight jersey is a showcase of the latest fit and fabric technologies and is packed full of advanced features to unlock optimal performance.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eNamed after the hydrogen atom, the lightest substance in the universe, the jersey speaks to energy and power. Hydrogen is the fuel of stars, a boundless source of power and energy - this jersey is made to unlock that same power and energy in anyone who wears it.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThis short sleeve pro fit jersey is the culmination of months of research, development and testing on the backs of the world's best through the Global Series of EPIC MTB Events. 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These include a full length YKK exposed zip; ABS stabilisation technology for better stability when the three piece back pocket is fully loaded; a welded front hem and lightweight facing at the front of the neck for a comfortable seamless fit; and reflective trims for improved visibility.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStyle: \u003c\/strong\u003e CR1154\u003c\/p\u003e","brand":"CIOVITA","offers":[{"title":"XS","offer_id":40612867899415,"sku":"6009556422711","price":189.0,"currency_code":"AUD","in_stock":false},{"title":"S","offer_id":40612867932183,"sku":"6009556422728","price":189.0,"currency_code":"AUD","in_stock":false},{"title":"M","offer_id":40612867964951,"sku":"6009556422735","price":189.0,"currency_code":"AUD","in_stock":false},{"title":"L","offer_id":40612867997719,"sku":"6009556422742","price":189.0,"currency_code":"AUD","in_stock":false},{"title":"XL","offer_id":40612868030487,"sku":"6009556422759","price":189.0,"currency_code":"AUD","in_stock":false},{"title":"XXL","offer_id":40683319394327,"sku":"6009556429697","price":189.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0087\/9113\/0169\/files\/Ciovita_15092023_LowRes_0260_1_9ed9e8d7-1ce6-481e-9403-cbc03df9578b.jpg?v=1722534480"},{"product_id":"velo-aero-reflective-socks","title":"Velo Aero Reflective Socks (White)","description":"\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003eDESCRIPTION\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\"\u003e\n\u003cp\u003eOur Velo Aero Sock represents a giant leap forward in high performance cycle wear. The sock has Comfort Grip Technology, continuous grip and oxygenation thanks to the silicone injected directly into the fabric. The sock also provides Aero Technology, a complete adhesion to the muscle through uniform compression during tension and relaxation phases.\u003cbr\u003e\u003cbr\u003eVisibility is always a central pillar of our design philosophy and the Velo Aero Sock is designed to be seen. It features two high visibility marks on the back of each leg. When riding these create a flashing effect as your leg moves to help motorists notice you.\u003cbr\u003e\u003cbr\u003eOur Velo Aero Socks have a two part construction featuring a form fitting aero upper sock and a breathable lower layer for the perfect mix of comfort and performance. These are high performance socks with two distinct fabrications on the upper and lower sock to offer unmatched breathability, moisture management and aerodynamic performance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1657\/7789\/files\/SOCK_FEATURES_-_VELO_REFLECTIVE_AERO_1.png?v=1693316244\" alt=\"\" width=\"100%\"\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eStyle: \u003c\/strong\u003e CS058\u003c\/p\u003e","brand":"CIOVITA","offers":[{"title":"4 to 7","offer_id":40628661157911,"sku":"6009556419544","price":49.0,"currency_code":"AUD","in_stock":false},{"title":"8 to 12","offer_id":40628661190679,"sku":"6009556419551","price":49.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0087\/9113\/0169\/files\/CS058WHITEVELOAREOSOCKSIDE_DS_9fc093ec-4cb5-49d9-9280-6cf33f502daa.jpg?v=1722534030"},{"product_id":"velo-aero-reflective-socks-black","title":"Velo Aero Reflective Socks (black)","description":"\u003cul class=\"tabs\"\u003e\n\u003cli\u003e\u003ca class=\"active\" href=\"#tab1\"\u003eDESCRIPTION\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"#tab2\"\u003eFEATURES\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"tabs-content\"\u003e\n\u003cli class=\"active\" id=\"tab1\"\u003e\n\u003cp\u003eOur Velo Aero Sock represents a giant leap forward in high performance cycle wear. The sock has Comfort Grip Technology, continuous grip and oxygenation thanks to the silicone injected directly into the fabric. The sock also provides Aero Technology, a complete adhesion to the muscle through uniform compression during tension and relaxation phases.\u003cbr\u003e\u003cbr\u003eVisibility is always a central pillar of our design philosophy and the Velo Aero Sock is designed to be seen. It features two high visibility marks on the back of each leg. When riding these create a flashing effect as your leg moves to help motorists notice you.\u003cbr\u003e\u003cbr\u003eOur Velo Aero Socks have a two part construction featuring a form fitting aero upper sock and a breathable lower layer for the perfect mix of comfort and performance. These are high performance socks with two distinct fabrications on the upper and lower sock to offer unmatched breathability, moisture management and aerodynamic performance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli id=\"tab2\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1657\/7789\/files\/SOCK_FEATURES_-_VELO_REFLECTIVE_AERO_1.png?v=1693316244\" alt=\"\" width=\"100%\"\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eStyle: \u003c\/strong\u003e CS055\u003c\/p\u003e","brand":"CIOVITA","offers":[{"title":"4 to 7","offer_id":40628662009879,"sku":"6009556419568","price":49.0,"currency_code":"AUD","in_stock":true},{"title":"8 to 12","offer_id":40628662042647,"sku":"6009556419575","price":49.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0087\/9113\/0169\/files\/CS055AREOSOCKSIDE_BLACK_22f9f434-d327-41b4-b975-05138083a64b.jpg?v=1722534032"},{"product_id":"mens-apex-h1-flyweight-jersey-white","title":"Men's Apex H1 Pro Fit Jersey (White)","description":"\u003cp\u003eThis jersey is designed to be \u003cspan style=\"text-decoration: underline;\"\u003etight fitting\u003c\/span\u003e\u003cstrong\u003e Pro Fit\u003c\/strong\u003e, if you are unsure of your size, rather size up.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe Apex H1 Pro Fit Jersey represents a new benchmark in cycling jersey technology. 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